— About Site Ascension
Data-Driven Websites. Built to Convert.
Site Ascension is a Galveston-based digital marketing agency led by Jason Ruth, who has been building websites since 1998. We don’t build pretty sites for the sake of it. We make data-driven decisions that turn visitors into customers.
1998
148
98%
#1
— Our Story
From a High School Hobby to 148 Clients
Jason Ruth built his first website in 1998, as a high school student coding with a friend and two teachers who pushed him to keep going. His first paying client, a drilling company, came the next year.
At TCU he studied E-Business, Marketing and Entrepreneurship and built websites for campus organizations. He spent a year and a half at Tarrant Technology building websites and keeping local machines running, then came home to Houston to cook in restaurant kitchens.
That detour ended with a computer. Houston Chronicle columnist Ken Hoffman wrote that the big-box stores wanted his for three to four weeks. Jason told him he would fix it at his house, quickly, and he did. Ken wrote about it, the phone rang about 100 times the next day, and iFrog was born.
Jason ran iFrog from 2007 to 2011, sold part of the company, kept the web division, and earned his MBA at the University of Houston with a focus on internet advertising. His team took first place worldwide in the 2013 Google Online Marketing Challenge. He went on to run internet marketing for Gallery Furniture, stepped away to help with the family business, and in 2015 started Site Ascension with three web clients he was already managing.
The name says what we do: make your website ascend. Today that also means AI search, so you show up in ChatGPT, Gemini and Google’s AI answers, not just the blue links.
Data Over Decoration
Every design choice is tied to conversions and backed by data. You get clear reports and real insights. We don’t hide anything.
You Talk to the Owner
Call and Jason usually picks up, any time of day. Need someone in person? He’ll come to you, just like the house call that started it all.
Done Ahead of Schedule
It’s what clients mention most: projects get finished, usually ahead of the date we quoted. That’s a big reason 98% of our clients stay.
HOW WE WORK
What Happens After You Sign On
Most clients stay with us long after launch. Here’s how every relationship starts.
01
Discovery Before You Sign
We get to know you first.
We usually meet twice before you sign, so we understand your business, your goals, and whether we’re the right fit for each other.
02
Your Client Portal
Your data, in one place.
We set you up in our GoHighLevel client portal so you can see your data any time. From there we build your forms and start planning call handling and automations.
03
Three Design Mockups
Real options, not a blank page.
We design about three mockups so you can react to real directions and pick the one that feels like your brand.
04
Refine Together
We iterate until it’s right.
Most projects go through three or four rounds of revisions. You set the pace, and we keep going until the design is the one you want.
05
Build, Launch & Train
It’s your site.
We build and launch the site, give you full access, train you on it, and hand over documentation so you can manage it yourself if you choose.
06
Google Business Profile & Growth
Found locally from day one.
Within the first 30 days we set up and optimize your Google Business Profile. After launch, most clients keep us on to keep improving the site and adding content.
— The Team
Small Team. Big Experience.
Site Ascension is Jason plus a bench of five trusted specialist contractors, so you get agency depth with one person who knows your account inside and out.
Other agencies trust us too. Several outsource their web work to Site Ascension.
Heather McVaughn
Lead Copywriter
Heather has spent 11 years in content development and joined Site Ascension in 2023. A TCU public relations graduate, she writes the website copy and content that makes our clients sound like the experts they are.
Ainsley Williams
Social Media & Graphics
A graphic design graduate of UT, Ainsley joined us in 2025 and quickly became our resident graphics guru. She runs client social media and designs posters, flyers and other print pieces.
Mike Taylor
SEO & Analytics
Mike studied business statistics and marketing at the University of Colorado and started with us as a freelancer before joining the team in 2024. He is genuinely in love with numbers, and he digs through rankings and analytics to find what's working and what to fix next.
Michael Martinez
Web Layout & UI Design
A University of Miami graphic design graduate, Michael joined the team in 2025 and designs our web page layouts and user interfaces. If there's a way to get a visitor to click, he'll find it.
Vasyl Kovalchuk
Paid Ads Manager
Vasyl has been with Site Ascension since 2018, making him our longest-serving team member. He manages our clients' paid ad campaigns using our custom-built ad management tools, keeping budgets working hard and leads coming in.
Brewer
Director of Beach Walk Strategy & Head of Barketing
Brewer keeps morale high and makes sure Jason gets out for a daily walk on the Galveston beach, which is where a lot of the best ideas come from. Preferred KPI: treats.
— Credentials
Certified, Educated, and a Little Obsessed
Marketing changes fast, so we never stop learning. Here’s what’s behind the work.
Search & Ads Certifications
Holds Google’s marketing certifications, plus Microsoft Advertising and Yoast SEO certifications.
Education & Awards
E-Business, Marketing and Entrepreneurship at TCU. MBA from the University of Houston, focused on internet advertising. First place worldwide in the 2013 Google Online Marketing Challenge.
Outside the Office
A WSET Diploma, Advanced Sommelier training, and two Stave & Thief bourbon certifications. Ask Jason for a wine pairing. He won’t say no.
— Work With Us
Ready to Make Your Website Ascend?
Tell us where you want to grow. Jason will review your site, your rankings and your competitors, then send you a clear, data-backed plan. No fluff and no pressure.