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PPC & Google Ads

Stop Burning Budget. Start Generating Real Leads from Ads.

Most local businesses waste 60% of their Google Ads budget on the wrong keywords, wrong audiences, and weak landing pages. Our PPC campaigns are laser-targeted to Southeast Texas buyers actively looking for what you offer—right now.

$53

Average Cost Per Lead Across Our Client Portfolio

4.8X

Average Return on Ad Spend for Local Service Clients

-62%

Wasted Ad Spend Eliminated in First 90 Days

48hr

Average Time from Audit to Live Campaign Launch

Certified Partners

Certified on Every Ad Platform We Manage

We don't just dabble in paid ads, we hold official partner and certification status with each major platform, so your campaigns are built and managed by people who've proven they know the system inside and out.

Google Ads

Google Premier Partner

Search, Display, YouTube, Performance Max, and Local Services Ads. The highest-intent channel — you show up the exact moment someone in Southeast Texas searches for your service.

    Search

    Local Service Ads

    You Tube

    PMAX

Meta Ads

Meta Business Partner

Facebook & Instagram feed, Stories, and Reels. The go-to for building local brand awareness and remarketing to warm audiences with visually compelling creative.

    Facebook

    Instagram

    Reels

    Remarketing

LinkedIn Ads

LinkedIn Marketing Certified

B2B targeting by job title, industry, and company size. The platform of choice for high-ticket B2B services and account-based marketing to professional decision-makers.

    B2B Targeting

    Job Title

    ABM

    Sponsored InMail

Microsoft Ads

Microsoft Advertising Partner

The Bing, Yahoo, and AOL search network. Often delivers lower cost-per-click with less competition — a high-efficiency complement to Google for stretching your budget.

    Bing

    Yahoo

    AOL

    Lower CPC

Beyond the big four. We also run campaigns on TikTok, Pinterest, and X (Twitter) where audiences justify it — but for Southeast Texas local service businesses, these four platforms are where your leads actually live.

What's Included

A Full-Funnel PPC System Built for Local Lead Generation

We don't just run ads — we build end-to-end paid acquisition systems from keyword strategy through landing page to lead tracking, managed and optimized every week.

Search Campaign Strategy & Build

We build tightly themed ad groups targeting high-intent keywords — people actively searching for your service in your geography, right now. No broad match waste, no irrelevant traffic, no budget leakage.
01

    Keyword Strategy

    Ad Group Structure

    Negative Keywords

Local Services Ads (Google LSA)

Google Guaranteed Local Services Ads appear above everything — even standard paid search results. We manage your LSA profile, verification, and budget to maximize the pay-per-lead volume at the lowest possible cost.
02

    Google Guaranteed

    Pay-Per-Lead

    LSA Optimization

High-Converting Landing Pages

Sending ad clicks to your homepage is money down the drain. We build dedicated, conversion-optimized landing pages for each campaign — with clear CTAs, trust signals, and mobile-first design that turns clicks into calls.
03

    CRO

    A/B Testing

    Mobile Optimization

Remarketing & Audience Targeting

Only 3% of visitors convert on the first visit. We run display and search remarketing campaigns to bring back your warm audience, increasing overall conversion rates and lowering your effective cost per acquisition.
04

    Display Remarketing

    Custom Audiences

    Sequential Ads

Call Tracking & Lead Attribution

We implement call tracking numbers at the campaign level so you know exactly which keywords, ads, and landing pages generate phone calls. Every dollar is traced to an outcome — no guesswork.
05

    Dynamic Call Tracking

    Lead Attribution

    Conversion Tagging

Monthly Optimization & Reporting

PPC is not a set-it-and-forget-it channel. We review performance weekly, pause underperforming ads, scale winners, adjust bids, and refine audiences. Monthly reports show ROAS, CPL, and lead volume trends.
06

    Weekly Optimization

    Bid Management

    ROAS Reporting

— FAQ

Common Questions About PPC

Questions about your specific market or budget? Let's talk — no pressure, just straight answers.

How quickly can we expect leads from PPC?

L
K
That's the main advantage of PPC over organic SEO — leads can start coming in within 24–48 hours of campaign launch. We typically complete the audit, strategy, build, and go live within 5–7 business days of the engagement start.

What's the minimum ad budget you recommend?

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For most local service businesses in Southeast Texas, we recommend a minimum ad spend of $1,500–$2,000/month to generate enough data for meaningful optimization. Highly competitive markets (legal, HVAC, plumbing in Houston) typically require $3,000–$5,000+/month to compete effectively.

Do you manage Google Local Services Ads (LSA) as well?

L
K
Yes. Our PPC service includes LSA (Google Guaranteed) management. LSA often delivers lower cost-per-lead than standard Google Ads for local services and is one of the first channels we set up for qualifying businesses.

Can you take over campaigns we already have running?

L
K
Absolutely. We perform a thorough audit of your existing campaigns before taking over — identifying waste, structural issues, and missed opportunities. Most clients see significant improvement in the first 30 days just from cleaning up the existing campaign structure.

What's your management fee structure?

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We charge a flat monthly management fee based on your ad spend level, typically ranging from $600–$1,500/month. Unlike percentage-of-spend models, our flat fee removes any incentive to inflate your budget. The only reason we'd recommend increasing spend is if ROI clearly supports it.

Do you handle the landing pages too?

L
K
Yes. Dedicated conversion-optimized landing pages are included in all PPC engagements. We build, host, and A/B test your landing pages — because sending ad traffic to a generic homepage is one of the biggest sources of wasted PPC budget.

— Contact Site Ascension

Get Your Free PPC Audit

Already running Google Ads? We'll show you exactly where you're wasting budget and what it would cost to get real leads. Starting fresh? We'll build your full campaign strategy.

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Keyword strategy & wasted spend analysis

Landing page conversion review

Call tracking & attribution assessment

Competitor ad analysis & positioning

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Delivered within 72 business hours

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