Our first goal is to implement an analytics program. Next we verify the implementation and account properties to ensure data is structured for future analysis. We then set creation of goals, e-commerce tracking and reporting tools.
Analytics helps your site measure its interactions along with marketing measures. This helps you determine your ultimate business objectives and how you can to measure them. Objectives for some sites are obvious, while others are not so clear cut.
So you know a visitor has been to your site. But, what does that mean? The beauty of analytics is that you can see the actions of your visitors. Using our analytical knowledge, we will be able to plot a visitors journey. This helps find issues and help ensure that expectations are met.
Using historical information, we are able to quickly identify patterns in your user’s behavior. From this, we can suggest actions to capitalize on and predicted future outcomes.
Correct conversion attribution is a problem every organization has in today’s multi-channel world. We will work with you to understand the typical journey profiles to your website. This shows you the different outcomes of attribution models.
Through our clear and regular reporting, website owners will be equipped with the information needed to make the right decisions moving forward.