Every business wants to be on the first page. However, with millions of websites, not everyone can be there. Your business, brand and website have to earn that right to be on the first page. Google now uses over 200 signals in their algorithm for scoring. Last year there were over 540 improvements to their search algorithm alone.
At Site Ascension our goal is to elevate your site above the clutter so that your prospective customers can find you easily. Organic web search is the foundation of internet marketing. Without sound SEO practices, your site can be lost among the millions of websites. This is why employing a sound SEO strategy is important.
Google will continue to update their algorithm every year. You need someone that can stay on top of search engine changes.
Our search engine optimization (SEO) services are designed to increase visibility within the organic search results. This is how you can attain high quality targeted traffic to your website.
We help you define your SEO objectives and develop a realistic strategy with you. You may have in-house marketing teams who require support and guidance, or you may need us to be your full SEO team. We work in both ways and advise on the best approach.
The backbone to a good SEO strategy is keywords. These keywords allow us to provide projections and forecasts of opportunity within your market. We won't make forecasts and projections that we can't keep.
When Search Engine Optimization began, link building was the main method. Today there are hundreds of other methods to consider, but links are still a huge part. It's often not given the level of expertise and time it deserves. However, links are still the fundamental signal used within scoring.
One of the latest evolutions in SEO is schema markup. Schema markup is code that you put on your website to help the search engines return more informative results. These help provide rich snippets which make your site stand out on search results.
Bad links and black-hat SEO tricks can harm a website's search results. We have helped websites recover from Google algorithmic penalties such as Panda & Penguin. We can also help with mistakes that have been made in the past.
We analyze your website’s structure and other key elements that are weighted within the search engines algorithms. Then we will provide recommendations or adjust a webpage or the site for improved relevancy in targeting your keywords. We advise on all aspects of SEO.
Having unique, useful and shareable content provides the opportunity to promote to others that will link to you. Whether it is a blog, a page, or a national press release, links to your content will not only drive visitors but also promote your site in search engines.
While the search engines are still in their infancy in understanding and using social signals algorithmically in scoring, it's important to reach your audience across all channels and amplify your content & message.
We provide monthly reporting on visibility, analytics, conversions and revenue (or value). This helps us understand if a campaign is working or if there are changes to be made. Additionally, it allows performance of the campaign to be attributed back to the SEO investment.
Local Search has become a huge part in search engine results to provide relevant information. For mobile searches, this is the #1 method your customers use to find your business. Site Ascension can help.
Website Speed Optimization
A new aspect that is important for search engine optimization is how quickly a customer can access your website desktop or mobile browsers. Site Ascension can help you increase your site speed.
According to Comscore, “50% of all searches will be voice searches by 2020”. Don’t be left out in the growing voice search industry. Site Ascension can help optimize your site for voice search.
Search Engine Statistics
Statistics from Search Engine People