Pay Per Click (PPC) Ad Campaigns

Our company is very data driven and that is the data that helps make PPC campaigns successful. It is this data that we use from interactions with your ads, that we use to optimize your Pay Per Click Campaign

Want The Top Spot on Search Engines?

Pay per click has become a necessity for companies that are looking for prominent placement within search engines. Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Pay per click, also known as PPC, allows you the flexibility in selecting keywords, locations and the ability to tailor your budget. It is a great tool for bringing qualified traffic to your site. It is easy to control your budget and return on investment for your campaign.

Our PPC strategy controls more than just Adwords. We work with all networks from paid search to paid social. We will work with you to determine the best networks to market your product to return ROI.

At Site Ascension we can help you with your PPC strategy. Contact us today and see how we can help you attain more visibility and higher results.

Pay Per Click Search Engine Visibilty
Pay Per Click (PPC) Management

PPC Strategy

The first step in creating a strategy is to get to know your business, industry sector, competitors and USP’s. Then we can work with you to plan a strategy that delivers you results.

Keyword Management

The backbone to a good PPC strategy is keywords. We will target your businesses most appropriate keywords and not waste spending. We will use techniques to focus on customers looking for you while avoiding areas not right for your business.

Ad Copy

We focus on keeping your keywords, ad copy and landing pages tightly aligned. Additionally, we use strong call to actions and continuous testing to attain the right traffic at the lowest cost.

Ad Extentions

Ad extensions are an essential piece of the PPC arsenal. Ad extensions transform your text and take up more search page real estate. This helps make your ads standout amongst your competitors ads.

Shopping Ads

We’ll help you set up, manage and optimize your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.

Tracking and Reporting

The key in optimizing PPC campaigns in attaining the right data. We make sure your data analytics is set up properly. We will create reports with insight on what is occurring on your site. Along with what we have noticed from competitors. This helps us see how your campaign is performing against key metrics and adjustments we need to make.

Pay Per Click Statistics

  • Mobile devices account for 53% of paid-search clicks
  • Cell phone listings work: 69% of searchers that are mobile call a business straight from Google Search
  • The top 3 paid advertising spots get 46% of the clicks on the page
  • Businesses make an average of $2 in revenue for every $1 they spend on AdWords
  • Google’s display campaigns reach 80% of global internet users
  • 33% of all Google search clicks are generated through mobile
  • Local, travel, shopping and health related searches account for 30-40% of total search queries. Sessions in these four areas on Bing are often longer and more complex, so Bing might be worth exploring if you run a business in one of these verticals.
  • Knowing your search engine demographics can help you better achieve targeting in your search campaigns. Bing users are 58% female. Google’s user base, by contrast, is only 45% female.
  • 70% of mobile searches result in action being taken within an hour

Pay Per Click Program

Are you using Pay Per Click (PPC) as a marketing strategy? If not, use the form opposite to tell us a little information. We can start a conversation which might help you with your marketing strategy.
If you are using PPC but feel like you may be missing something, then let us run a free report for you. We will let you know what your competitors are doing, and what our priorities would be as your PPC agency.
Feel free to contact Site Ascension any time to discuss PPC opportunities.  Site Ascension will provide you with more visibility and higher results.

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