Pay per click has become a necessity for companies that are looking for prominent placement within search engines. Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Pay per click, also known as PPC, allows you the flexibility in selecting keywords, locations and the ability to tailor your budget. It is a great tool for bringing qualified traffic to your site. It is easy to control your budget and return on investment for your campaign.
Our PPC strategy controls more than just Adwords. We work with all networks from paid search to paid social. We will work with you to determine the best networks to market your product to return ROI.
At Site Ascension we can help you with your PPC strategy. Contact us today and see how we can help you attain more visibility and higher results.
The first step in creating a strategy is to get to know your business, industry sector, competitors and USP’s. Then we can work with you to plan a strategy that delivers you results.
The backbone to a good PPC strategy is keywords. We will target your businesses most appropriate keywords and not waste spending. We will use techniques to focus on customers looking for you while avoiding areas not right for your business.
We focus on keeping your keywords, ad copy and landing pages tightly aligned. Additionally, we use strong call to actions and continuous testing to attain the right traffic at the lowest cost.
Ad extensions are an essential piece of the PPC arsenal. Ad extensions transform your text and take up more search page real estate. This helps make your ads standout amongst your competitors ads.
We’ll help you set up, manage and optimize your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.
The key in optimizing PPC campaigns in attaining the right data. We make sure your data analytics is set up properly. We will create reports with insight on what is occurring on your site. Along with what we have noticed from competitors. This helps us see how your campaign is performing against key metrics and adjustments we need to make.