Microsoft Bing is now upgrading their Ad Service to allow internet marketers to target individual devices. As of yesterday, Bing will now tack on Smartphone targeting onto any current PC or Tablet only for advertising campaigns. This now helps Bing advertising campaigns to be similar with Google Adwords.

Microsoft recommends that advertisers combine campaigns with overlapping keywords. Now, separate campaigns with duplicate keywords – for example, “fresh roses” and “freshest roses” – will compete against each other, potentially raising the maximum bid. In the event that happens, ads still won’t double serve.