Bing Device Targeted Advertising

Microsoft Bing

Bing Device Targeted Advertising

Microsoft Bing is now upgrading their Ad Service to allow internet marketers to target individual devices. As of yesterday, Bing will now tack on Smartphone targeting onto any current PC or Tablet only for advertising campaigns. This now helps Bing advertising campaigns to be similar with Google Adwords.

Microsoft recommends that advertisers combine campaigns with overlapping keywords. Now, separate campaigns with duplicate keywords – for example, “fresh roses” and “freshest roses” – will compete against each other, potentially raising the maximum bid. In the event that happens, ads still won’t double serve.

Jason Ruth
jasoncruth@gmail.com

Jason began designing websites in 1998. He attended TCU (Texas Christian University), majoring in E-commerce, Entrepreneurship and Marketing. While at TCU, he began his first hosting company and developed over 100 websites. After TCU, he opened iFrog, a computer service and custom programming company. In 2011 he furthered his education by getting an MBA at University ofHouston. While there he focused on internet marketing. While studying he was part of a team that won 1st place in a National Google Adwords Competition. Site Ascension is a culmination of a dream to provide customer service and data analytics for clients. Site Ascension provides More Visibility, Higher Results.In Jason's free time he studies wine and spirits. He has earned WSET 3, WSET Sake, CSS, CSW, Bourbon and Sherry Certifications.

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