Google will now show your My Business ratings and reviews long side your Google Adwords Advertising.  This is important because now your My Business listing results become a major factor in internet marketing.  To show these ads you will need to use local extensions.

Google has confirmed that, starting now, ratings from Google My Business listings are able to appear alongside ads on desktop and tablets. Google My Business location information is already automatically linked to AdWords accounts, so all you have to do is make sure location extensions are enabled.

Your My Business ratings will now become a factor in deciding between your business or a competitor.  So making sure you receive good ratings and reviews is now apart of your internet marketing mix.